There are six major departments in an advertising agency :-Account Management - Planning-Creative Services-Production-Media Services-Agency Management Account ManagementThe Account Management department acts as a link between the ad agency and its clients. Accounts Executive functions as a liaison between the ... Continue Reading
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An ad agency serves its clients by producing effective and highly oriented ad campaigns and placing them in the media. It focuses on getting the best business for its clients via aggressive promotion. Selection of ProspectsWhile selecting the prospects, ... Continue Reading
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